Fruit of the Loom Imprint 2017
We have worked with Fruit of the Loom across multiple campaigns providing all kinds of communications, including digital, print, DM and press – and nearly all of this we produce in seven different language versions. We devised the “Everything Under the Sun” campaign to launch the latest brochure, using a distinctly upbeat sunshine and smiles approach to set Fruit of the Loom apart from its sister brand Russell Europe.
We were responsible for the design, art-working and print-handling of this 140-page brochure, across seven languages. Vibrant full-bleed images and colourful flowing shapes are used throughout to create a playful feeling.
Art direction and photoshoot
We organised, scouted, and directed a two-week photo shoot in several Spanish locations using both adult and child models.
We have provided e-shots for countless campaigns and initiatives, each requiring design, html build and rollout across up to seven languages.