![Fruit Of The Loom Photography Art Direction 03](https://www.makaluagency.co.uk/wp-content/uploads/2017/07/fruit-of-the-loom-photography-art-direction-03.jpg)
Fruit of the Loom Imprint 2017
We have worked with Fruit of the Loom across multiple campaigns providing all kinds of communications, including digital, print, DM and press – and nearly all of this we produce in seven different language versions. We devised the “Everything Under the Sun” campaign to launch the latest brochure, using a distinctly upbeat sunshine and smiles approach to set Fruit of the Loom apart from its sister brand Russell Europe.
Brochure design
We were responsible for the design, art-working and print-handling of this 140-page brochure, across seven languages. Vibrant full-bleed images and colourful flowing shapes are used throughout to create a playful feeling.
![Fruit Of The Loom Brochure 01b](https://www.makaluagency.co.uk/wp-content/uploads/2017/07/fruit-of-the-loom-brochure-01b.jpg)
![](https://www.makaluagency.co.uk/wp-content/uploads/2017/07/fruit-of-the-loom-brochure-02b.jpg)
![Fruit Of The Loom Brochure 06b](https://www.makaluagency.co.uk/wp-content/uploads/2017/07/fruit-of-the-loom-brochure-06b.jpg)
![Fruit Of The Loom Brochure 05b](https://www.makaluagency.co.uk/wp-content/uploads/2017/07/fruit-of-the-loom-brochure-05b.jpg)
![](https://www.makaluagency.co.uk/wp-content/uploads/2017/07/fruit-of-the-loom-brochure-04b.jpg)
![Fruit Of The Loom Photography Art Direction 06](https://www.makaluagency.co.uk/wp-content/uploads/2017/07/fruit-of-the-loom-photography-art-direction-06.jpg)
Art direction and photoshoot
We organised, scouted, and directed a two-week photo shoot in several Spanish locations using both adult and child models.
![](https://www.makaluagency.co.uk/wp-content/uploads/2017/07/fruit-of-the-loom-photography-art-direction-01.jpg)
![Fruit Of The Loom Photography Art Direction 03](https://www.makaluagency.co.uk/wp-content/uploads/2017/07/fruit-of-the-loom-photography-art-direction-03.jpg)
![Fruit Of The Loom Photography Art Direction 07](https://www.makaluagency.co.uk/wp-content/uploads/2017/07/fruit-of-the-loom-photography-art-direction-07.jpg)
![Fruit Of The Loom Photography Art Direction 02](https://www.makaluagency.co.uk/wp-content/uploads/2017/07/fruit-of-the-loom-photography-art-direction-02.jpg)
![Fruit Of The Loom Photography Art Direction 12](https://www.makaluagency.co.uk/wp-content/uploads/2017/07/fruit-of-the-loom-photography-art-direction-12.jpg)
![Fruit Of The Loom Photography Art Direction 09](https://www.makaluagency.co.uk/wp-content/uploads/2017/07/fruit-of-the-loom-photography-art-direction-09.jpg)
![Fruit Of The Loom Photography Art Direction 10](https://www.makaluagency.co.uk/wp-content/uploads/2017/07/fruit-of-the-loom-photography-art-direction-10.jpg)
Email campaign
We have provided e-shots for countless campaigns and initiatives, each requiring design, html build and rollout across up to seven languages.
![Fruit Of The Loom Eshot Folio 00](https://www.makaluagency.co.uk/wp-content/uploads/2017/07/fruit-of-the-loom-eshot-folio-00.jpg)
![](https://www.makaluagency.co.uk/wp-content/uploads/2017/07/fruit-of-the-loom-eshot-folio-04b.jpg)