SSAFA The Armed Forces Charity
Founded in 1885, SSAFA, the Armed Forces charity, is the UK’s oldest national tri-service military charity. They provide vital support to serving men, women and veterans from the British Armed Forces and their families. Since working with SSAFA we’ve created advertising, print, radio, social media assets and fundraising packs for a number of different initiatives, including raising awareness of a new generation of veterans struggling to adjust to civilian life, and a campaign to drive legacy giving. Our Loneliness and Isolation campaign work helped drive a 40% increase in calls to the charity’s Forcesline.
We designed and produced this landmark report, highlighting the hardships faced by a growing number of working age veterans. The report exposed society’s lack of understanding regarding these challenges and the absence of support for former-serving personnel.