AM Sport is a premium sports nutrition brand formulated using the highest-quality ingredients sourced only from Germany and Switzerland, and used by world-class athletes and teams. In a very crowded marketplace, with some very big players, AM Sport wanted to get noticed.
Our expert in-house retouchers completely cleaned up the brand’s packaging shots to give the packs a super-clean graphical look that formed an asset bank that has been used across print, online and social communications.
Social media campaign
We created a social media strategy and creative assets for AM Sport based on a simple idea linking product benefits to athletic performance, packaged in a strong graphical look.
Website content design
Makalu created homepage banners for the AM Sport website to tie-in with the social media campaign. We also designed a features and benefits section to the product pages including infographics and illustrations.