Fruit of the Loom Imprint 2019
Our work with Fruit of the Loom continues to help take the brand in a new direction and our latest campaigns across print, digital, DM and press have given Fruit a more urban, contemporary fashion feel. Most of the work we produce is translated into seven (sometimes more!) languages and we artwork and check all the versions in-house. Our MAKE IT YOURS campaign is a great creative platform for the industry-leading imprint label and we have recently completed an accompanying workwear-specific collection campaign called MAKE IT WORK.
We were responsible for the design, art-working and print-handling of the latest 120-page brochure, across seven languages. The considered contemporary layout allows for simple black-plate language changes (and the varying amounts of space required) without compromising the design.
We also produced multi-language mini product guides with handy at-a-glance features for garment decorators and sales reps.
Art direction and photoshoot
We organised, scouted and directed a two-week photo shoot in a multitude of locations in the beautiful country of Croatia, using both adult and child models. Croatia gave us a stunning backdrop, varying from the ultra-urban areas of Split to incredible mountain and coastal scenes.