Hammerson social media

Hammerson operates 11 shopping centres in the UK and Republic of Ireland, with a total online community of almost one million across Facebook and Instagram. Makalu works alongside Head Office and the Social Media Managers at each centre to ensure their posts reach their audiences and maximise engagement. Our role includes generating content, tailoring and customising campaign creative for 11 different centres, re-sizing/formatting creative for multiple channel placements and paid media formats, providing best practice guidance on community management, and designing and implementing a paid social strategy (including budget allocation, targeting and reporting).