Hammerson landing pages
Hammerson operates a number of flagship retail destinations in key cities across the UK and Europe. 430 million shoppers in 14 counties visit their shopping centres, and these footfall numbers must be constantly maintained by pushing offers and events that are timely and relevant. Hammerson’s web platform has a strict structure, so in order to allow for design flexibility and faster load times Makalu designs and builds user-friendly dedicated responsive campaign and event landing pages to encourage competition entries, event sign-ups and app downloads. Paid media is created alongside this to ensure a consistent customer journey, directing customers to these landing pages and promoting a clear call to action, which also allows for accurate tracking via Google analytics.