Peak District National Park

In 1951 the Peak District was the first area to be designated a National Park, so it has a strong connection to the hard-won fight to grant people free access to Britain’s countryside. The Peak District National Park Authority (PDNPA) are both guardians of the park and promotors of all it has to offer and wanted a campaign to welcome, educate and inform visitors. Based on the results of extensive research and stakeholder workshops we redesigned the millstone logo and created a whole new visual and verbal identity through which the Peak District could tell its story and champion its unique assets.