![Russell Europe Photo Art Direction 04](https://www.makaluagency.co.uk/wp-content/uploads/2017/07/russell-europe-photo-art-direction-04.jpg)
Russell Europe
Following the success of our work on Fruit of the Loom Makalu was invited to assist in developing Russell Europe. The brand was overhauled with a contemporary urban style, clean design and a subdued colour palette that is visually distinctive from sister-brand Fruit of the Loom. This culminated in the “THE ONE TO WEAR”, a massive multi-region print and digital campaign that included brochures, leaflets, exhibition stands, trade magazine ads, and e-shots.
Brochure design
We were responsible for the design, artwork and print management of this 120-page brochure across six languages.
![Russell Europe Brochure 05](https://www.makaluagency.co.uk/wp-content/uploads/2017/07/russell-europe-brochure-05.jpg)
![](https://www.makaluagency.co.uk/wp-content/uploads/2017/07/russell-europe-brochure-02b.jpg)
![Russell Europe Brochure 03c](https://www.makaluagency.co.uk/wp-content/uploads/2017/07/russell-europe-brochure-03c.jpg)
![Russell Europe Brochure 09b](https://www.makaluagency.co.uk/wp-content/uploads/2017/07/russell-europe-brochure-09b.jpg)
![](https://www.makaluagency.co.uk/wp-content/uploads/2017/07/russell-europe-brochure-07b.jpg)
![Russell Europe Photo Art Direction 05](https://www.makaluagency.co.uk/wp-content/uploads/2017/07/russell-europe-photo-art-direction-05.jpg)
Art direction and photoshoot
We organised and directed a multi-week photoshoot for the entire range, using multiple locations and models.
![](https://www.makaluagency.co.uk/wp-content/uploads/2017/07/russell-europe-photo-art-direction-01.jpg)
![Russell Europe Photo Art Direction 04](https://www.makaluagency.co.uk/wp-content/uploads/2017/07/russell-europe-photo-art-direction-04.jpg)
![Russell Europe Photo Art Direction 11](https://www.makaluagency.co.uk/wp-content/uploads/2017/07/russell-europe-photo-art-direction-11.jpg)
![Russell Europe Photo Art Direction 02](https://www.makaluagency.co.uk/wp-content/uploads/2017/07/russell-europe-photo-art-direction-02.jpg)
![Russell Europe Photo Art Direction 06](https://www.makaluagency.co.uk/wp-content/uploads/2017/07/russell-europe-photo-art-direction-06.jpg)
![Russell Europe Photo Art Direction 03](https://www.makaluagency.co.uk/wp-content/uploads/2017/07/russell-europe-photo-art-direction-03.jpg)
![Russell Europe Photo Art Direction 12](https://www.makaluagency.co.uk/wp-content/uploads/2017/07/russell-europe-photo-art-direction-12.jpg)
Website design and development
We were also tasked with revamping the Russell Europe website, bringing it in-line with the rest of the brand. This responsive site is inspired by the look of the brochure and with a focus on the extensive library of product images.
![Russell Europe Website 05](https://www.makaluagency.co.uk/wp-content/uploads/2017/07/russell-europe-website-05.jpg)
![](https://www.makaluagency.co.uk/wp-content/uploads/2017/07/russell-europe-website-08b.jpg)