![Russell Schoolgear Photoshoot 04](https://www.makaluagency.co.uk/wp-content/uploads/2017/07/russell-schoolgear-photoshoot-04.jpg)
Russell Schoolgear 2017
Whilst working on the Russell Europe brand we were asked to develop a look for Schoolgear, a sub-brand specialising in school uniforms. For this we used a bright colour palette and photography to emphasise the playful, confident and mischievous character of the child models we cast. We deliberately chose to shoot all images in a studio with minimal props to focus on the children’s personalities and the clothing, rather than the school environment. The result is a brand look that feels closely related to Russell Europe, but with a personality that is distinctly suited to the schoolwear offer.
Brochure design
We handled the design, writing, artwork and print management of the Schoolgear brochure for the UK uniform market.
![Russell Schoolgear Brochure 01g](https://www.makaluagency.co.uk/wp-content/uploads/2017/07/russell-schoolgear-brochure-01g.jpg)
![](https://www.makaluagency.co.uk/wp-content/uploads/2017/07/russell-schoolgear-brochure-02b.jpg)
![](https://www.makaluagency.co.uk/wp-content/uploads/2017/07/russell-schoolgear-brochure-03b.jpg)
Art direction and photoshoot
We organised, cast and directed the shoot, using one of the most highly-regarded child photographers in the country.
![Russell Schoolgear Photoshoot 02](https://www.makaluagency.co.uk/wp-content/uploads/2017/07/russell-schoolgear-photoshoot-02.jpg)
![Russell Schoolgear Photoshoot 04](https://www.makaluagency.co.uk/wp-content/uploads/2017/07/russell-schoolgear-photoshoot-04.jpg)
![Russell Schoolgear Photoshoot 07](https://www.makaluagency.co.uk/wp-content/uploads/2017/07/russell-schoolgear-photoshoot-07.jpg)
![Russell Schoolgear Photoshoot 08](https://www.makaluagency.co.uk/wp-content/uploads/2017/07/russell-schoolgear-photoshoot-08.jpg)
![Russell Schoolgear Photoshoot 10](https://www.makaluagency.co.uk/wp-content/uploads/2017/07/russell-schoolgear-photoshoot-10.jpg)
![Russell Schoolgear Photoshoot 06](https://www.makaluagency.co.uk/wp-content/uploads/2017/07/russell-schoolgear-photoshoot-06.jpg)
![Russell Schoolgear Photoshoot 03](https://www.makaluagency.co.uk/wp-content/uploads/2017/07/russell-schoolgear-photoshoot-03.jpg)
![Russell Schoolgear Calendar 00h](https://www.makaluagency.co.uk/wp-content/uploads/2017/07/russell-schoolgear-calendar-00h.jpg)
Promotional materials
We were asked to create a series of promotional items to support the brochure launch, including a calendar that made full use of the photography.
![](https://www.makaluagency.co.uk/wp-content/uploads/2017/07/russell-schoolgear-printer-materials-01c.jpg)
![](https://www.makaluagency.co.uk/wp-content/uploads/2017/07/russell-schoolgear-calendar-01a.jpg)