Fruit of the Loom

We have worked with Fruit of the Loom across multiple campaigns providing all kinds of communications, including digital, print, DM and press – and nearly all of this we produce in seven different language versions. We devised the “Everything Under the Sun” campaign to launch the latest brochure, using a distinctly upbeat sunshine and smiles approach to set Fruit of the Loom apart from its sister brand Russell Europe.

Brochure design

We were responsible for the design, art-working and print-handling of this 140-page brochure, across seven languages. Vibrant full-bleed images and colourful flowing shapes are used throughout to create a playful feeling.

Fruit Of The Loom Brochure 01b
Fruit Of The Loom Brochure 06b
Fruit Of The Loom Brochure 05b
Fruit Of The Loom Photography Art Direction 06

Art direction and photoshoot

We organised, scouted, and directed a two-week photo shoot in several Spanish locations using both adult and child models.

Fruit Of The Loom Photography Art Direction 03
Fruit Of The Loom Photography Art Direction 07
Fruit Of The Loom Photography Art Direction 02
Fruit Of The Loom Photography Art Direction 12
Fruit Of The Loom Photography Art Direction 09
Fruit Of The Loom Photography Art Direction 10

Email campaign

We have provided e-shots for countless campaigns and initiatives, each requiring design, html build and rollout across up to seven languages.

Fruit Of The Loom Eshot Folio 00