Makalu creates advertising, digital, social and promotional activity for Merrydown cider and has helped the brand to reinvent itself in response to the changing drinks market. “Delightfully delicious” ran for over three years and featured a quirky fox character and fun copy (all illustrations created in-house by us).
Social Media Campaign
We created (and managed) social posts that playfully used the brand’s fox character, adapting his outfits and the scene to fit the theme of the post. Where possible we tried to keep him in his original pose to add to the humour.
Following the established quirky brand tone, we wrote lines for outdoor media and set them using playful typography.
Website design and development
Makalu designed, illustrated and wrote the content for the “Delightfully delicious” Merrydown website, home to product information, history and seasonal recipes that used Merrydown as an ingredient.